Sunday, 20 November 2016

How to Increase Traffic for Your E-Commerce Website

If you have any eCommerce website, marketing is the most important thing you have to do. The more traffic you attract, the more likely you are to make a sale. There are some ways to attract more visitors to your site.  Simply follow these few simple ways to increase your web site traffic and increase your list of new customers.


There are some best ways to increase traffic to your eCommerce website are given below:


  • Do Keyword Research:

Keyword research is very important for your eCommerce website. Make a list of topics relevant to your business with the help of these topics research related search terms. You will get the list of keywords using a keyword research tool. See how competitors are ranking for these keywords and choose the medium and low competition keyword for your site. By doing research you can provide best online marketing services to customers.





 

  • On-Page Optimization

1.Title Tag :

The title element of a web page should be accurate and concise description of a page's content. Use different title for each page. Keep your title length 50 to 60 characters. The title tag is important for relevancy, browsing, and in the search engine results pages.

2. Site URL:

Always make your URL SEO friendly and its structure should be Straightforward and Meaningful. Never use dynamic & relative URLs. URL never be longer than it’s size limit, otherwise your page not able to load the page. Keep your URL such way that visitor will get idea about website from URL.


3. Content of Page :

A website with quality content can get great traffic with or without SEO, That’s why your website content should be unique and updated. If your Content will be interesting, informative reader will be engaged in your page.

4. Image Alt Text :

Search engines can’t recognize images, audio, video, animation for this type of content search engine uses the file name or alt tag. Some time your image not loaded on a web page by using alternative text user will understand what content is placed there. Try to use keyword in your alternative text.

5. Meta Tag:

The meta tags don’t appear on the page itself, it is only in the code. Meta tag describes the page’s content. Meta description, meta keyword is the most important tag. Search engines read the meta tag if keywords and description are related to content in your site it helps to increase traffic. By reading description reader get an idea about your content.

  • Off-Page Optimization

Off page SEO is used to do promotion beyond website design. Off page SEO is nothing but techniques that can be used to improve the position of a web site in the search engine results page. Your website gets higher rank in the search results. Affordable local SEO services can be provided using off page SEO.

Best off page SEO techniques are given below:

  1. Guest Blogging
  2. Forum Marketing
  3. Search Engine Submission
  4. Directory Submission
  5. Social Bookmarking
  6. Photo Sharing
  7. Video Marketing
  8. Business Reviews
  9. Article Submission 
  10. Blog Submission
  11. Answer Questions


Avoid the Following Things to Increase Traffic


  • Lack of Product Description: If you give a proper product description in your website then people will take interest to see your website.
  • Non-Unique Titles: If you use unique title for each page, it’s easy for crawlers to crawl each page. And it will show search result quickly.
  • A Lot of Duplicate Content: Avoid using the duplicate content on your website. The website will not survive with or without SEO if your content is duplicate.
  • Improper URLs : URL is used to describe a site or page to visitors and search engines. Make them relevant and accurate for ranking well. Keep your URL as descriptive and brief as possible.

The e-commerce space has become more competitive in the market. It’s important to follow relevant trends and act quickly to optimize your content and infrastructure for improved search visibility and engagement.  By using above simple ways you can do online marketing of your product easily and in affordable cost.

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